“CONSUMIR CAFÉ É…”

نویسندگان

چکیده

O estudo buscou identificar as representações sociais dos consumidores de cafés especiais na Cafeteria Escola CafEsal da Universidade Federal Lavras (UFLA), a partir do diálogo entre concepções teóricas Consumer Culture Theory (CCT) e Teoria das Representações Sociais (TRS). A pesquisa seguiu uma abordagem qualitativa com coleta dados via formulários uso Técnica Associação Livre Palavras (TALP) mediante aplicação software IRAMUTEQ. Notou-se que prática consumo café especial emerge tradição cultura cafeeira local instituição, ancora fortalece os hábitos mantém subcultura consumo.

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ژورنال

عنوان ژورنال: Marketing & Tourism Review

سال: 2022

ISSN: ['2525-8176']

DOI: https://doi.org/10.29149/mtr.v8i2.7615